It also allows you to be seen as innovative, establish a strong brand around that offering, and build a loyal customer base. This is worth considering as it means you are less likely to be copied, and you keep steering away from direct competition. Hay: What the adult industry has been particularly good at is creating niche products. One thing we can draw from the adult industry is: adapt and diversify.Ĭookney: Since returning to the mainstream business world, what lessons have you brought with you? One way that many studios have kept ahead of the curve is to provide much more niche porn. To survive the advent of tube sites, studios have had to adapt, rapidly. There isn’t any real regulation, and no one is accountable. Studios have suffered from the theft of their material by tube sites. Hay: The proliferation of porn on the internet has eroded salaries and values-even quality. If you hide behind a smoke screen, you will never be trusted.Ĭookney: How has the adult industry changed since you entered it and how has that been handled? Is there anything business leaders and entrepreneurs can draw from this? Interestingly, porn has one of the best customer relations records-it has to! Porn is so personal, and we all have quite unique tastes. Now it continues to lead the revolution of the internet and its applications, both fiscal and in marketing methods.Īdult entrepreneurs basically paved the way for online banking solutions, persuading its audience to part with their credit card details to create constant revenue streams, long before anyone else. Their marketing techniques are emulated everywhere.
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From the earliest days of photography, to being one of the most important decision makers in the demise of Betamax and the uptake of VHS. We were running streaming services and pay-per-view before Netflix was even dreamt of. However, one thing I was quite amazed by was the way that the adult world was far in advance of other media companies. It has the same intrinsic business rules.
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Hay: Porn is no different from any media related business, really, so it wasn’t at all hard to set up a studio. Cookney: What did you learn from this experience?